Why your website’s ‘Wow!’ will be a post-coronavirus winner
Posted on 11th July 2020
While we are still limiting face-to-face contact your website is the best way to connect with the people who are important to your success, so it really needs to make the right impression.
Many business owners don’t know how best to manage returning to work and reopening in a post-coronavirus world. There isn’t a rule book, and nobody has done it before.
We all know that risk assessments must be completed. Safety measures, cleaning, signage and social distancing all need to be worked out.
However, none of these things will help you to get your business back on track.
There are customers and suppliers you haven’t seen for months, and staff members who have been thoroughly enjoying time with their family or counting the minutes until they return to work.
Starting to re-engage with your fellow human beings for business isn’t going to be easy. You have an important story to tell about your coronavirus experience.
Setting the tone
Businesses that embrace the things we have learnt in the last weeks and months will be more resilient and successful in the future.
The practical measures needed for protection and social distancing have made a difference to how we relate to each other, but our personal and emotional responses are equally, of not more, important.
Now is a great time to review the vision, mission and values for your business. Take a fresh look and what you’re aiming to achieve and, through the new post-coronavirus lens, what’s important. This will help you to review all your communications and especially your website.
It’s also a very good time to give your site a visual makeover too. Take a look at it with fresh eyes to see if you can do some decluttering and reorganise your navigation to make the important things really easy to find.
Treat your employees like new recruits
It’s time to catch up with your employees. Their needs, concerns and issues will have changed, so don’t assume they will be returning to work with the same mindset. It’s an opportunity for a fresh start.
While the statistics experts, Statista, found that nine out of 10 people would recommend working from home to a friend, not everyone will have found it a positive experience.
Some people might have enjoyed virtual meetings and believe they have been more productive working from home. In contrast, others might have found the experience draining, frustrating and difficult to manage. If you were surprised to find that working remotely was more successful than you expected, don’t assume everyone else feels the same.
If you are considering changing the way you work, be sure to consult your employees beforehand.
Share messages on your website about how you and your employees are embracing change and getting ready to deliver outstanding customer service.
Welcome your customers back like friends
While you might have been worrying about turnover and cashflow, it’s important to remember that we have all been on personal journeys too.
Before getting ready to give your sales a boost, make sure you give people a boost of positive energy.
Create a page on your website that explains how you have helped customers, employees and the community during the last few months. Share images and videos that tell people that you are a ‘people first’ organisation.
If you have ‘back to work’ promotions, make sure they are relevant and that your customers will feel they are good value for money. If they fit with the products or services you provide, they will be relevant and helpful without being intrusive in the early days.
Give some thought to how people are feeling, as well as what they are doing. Send people individually wrapped tea bags or energy bars to help them on their return-to-work journey or share useful advice about how to feel good and do things differently.
Please give us a call if you would like some advice about how to give your website the post-coronavirus ‘wow!’ factor.
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