How to attract the best employees
Posted on 18th August 2023
As your business grows one of your most important activities is to recruit the best people to work with. The right person can take your business on to the next level. The wrong choice could undo so much of your hard work.
Get ahead of the competition
Seven out of 10 employers say they are struggling to fill vacancies. Excellent communication can attract the best of the best, so that you can have the pick of the crop.
Whether you’re looking for apprentices, newly qualified stars or experienced experts, you can’t wait until you’re ready to recruit to present yourself as a great employer. The best candidates can be snapped up in just a few weeks.
A clear brand character and a fabulous reputation will be attractive to potential employees. Recruitment experts say that a distinctive company mission will influence at least a third of potential employees. Professionals say that a strong company culture is a competitive advantage in the recruitment marketplace.
Have you reviewed your brand as an employer recently? What do you do to maintain it so that it’s fresh and relevant?
This is an area where your communications professional can make a big difference. They can help you to understand what's unique and special about your business. They can translate that into ideas, images, stories and campaigns that will tell all the potential shining stars out there why you should be their employer of choice.
Share your employees’ stories
For almost two thirds of Millennials (born since the early 1990s), personal development is one of the most influential factors in their decision to accept a job offer.
Do you share case studies about your employees?
Use professional communications skills to tell your potential recruits about the people you already employ. Describe how they have trained and grown and are now doing amazing things.
As the saying goes, you only have one chance to make a first impression.
Around six out of 10 candidates say that they have had poor recruitment experiences. More importantly, almost three quarters of them will share those experiences in person and online.
That’s why it’s important to give careful thought to everything from your job advertisements and recruitment packs to the interview process and offer letters.
Your communications professional will know where to place your advertisements and how to phrase them to get the best responses. They can advise you on everything from creating a great information pack or recruitment web page to meeting and greeting potential employees. They can write your welcome letters and deliver the right message to unsuccessful candidates too.
Your best ambassadors
Employees that are engaged and motivated are your best ambassadors. So make sure every new member of the team has a great welcome and the right support from day one. Make sure they have a clear and easy to use employee handbook and information about their benefits. Make sure they know what to expect in the first few weeks.
Internal communications isn’t only for big corporate organisations. Even if your team only has a few members it’s worth investing in engagement and reward activities.
These can range from incentive schemes and bonuses to support for favourite charities. With carefully thought out communications you can not only support your employees but also have great material for your blogs, news and social media channels.
Employees who are motivated to do amazing things will all say what a great employer you are and do a good job too.
If you would like some advice about improving your chances or recruiting the best candidates and motivating your team please get in touch for an informal chat.
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