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We recently has a great converstation with Sam Peel at Welly Pictures and shared our best tips for the perfect creative brief 
 
Top of the list is the opportunity a creative brief provides to listen and learn about what your client wants. More importantly, it helps us to find the story behind the requirements. It doesn't have to be hard work - and it really should be fun. In no time we’ll be talking about your challenges and goals and the audience you need to reach. 
 
As a client, you can get the whole process off to a really good start by taking some time to think about who you need to reach and what they need to know. 
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